Method of compensating for enhancing emails with targeted ads

ABSTRACT

A computer method and device for intercepting contracting client&#39;s sent electronic messages, scanning the message body content for key words, sending the key words to a remote central computer server which analyses the key words and enhances the message by attaching a relevant, contextual advertising tag line or image/banner/words/HTML/Flash, etc. to the electronic message, and transmitting the enhanced message to a receiver.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a division of co-pending U.S. patent applicationSer. No. 10/234,564, filed Sep. 4, 2002, and entitled “Method andApparatus for Adding Advertising Tag Lines to Electronic Messages”,which claims the benefit under 35 U.S.C. § 119 of U.S. ProvisionalPatent Application Ser. No. 60/370,478, filed Apr. 5, 2002, and entitled“Method and Apparatus for Adding Advertising Tag Lines to ElectronicMessages”. The disclosures of the foregoing applications areincorporated in their entirety.

BACKGROUND OF THE INVENTION

1. Field

This invention pertains to business methods and apparatuses related toelectronic messages or peer-to-peer communications (SMS messaging,Instant Messaging, email), message components of File Sharingapplications (Napster, Kaaza, Morpheus, Knutella, etc.). In particularit pertains to a computer device intercepting sent electronic messages,scanning the message body content for key words, sending the key wordsto a remote central computer server which analyses the key words andenhances the message by attaching a relevant, contextual advertising tagline or image/banner/words/HTML/Flash, etc. to the electronic message,and transmitting the enhanced message to the receiver.

2. State of the Art

A number of global network advertising systems are known which are usedto sell advertising attached to global network messaging applications.In the early 1990's Hotmail (hotmail.com) pioneered the concept ofintercepting personal electronic communications and appendingthird-party content in-side the message of the sender and intended forthe recipient to see. Many other messaging systems also followed suitand began appending additional third-party content to personalelectronic communications subscribing users. The appended third partycontent currently is and has usually been very general in nature orsomewhat targeted based on dated advertising survey data of userpreferences that may have been obtained during sign-up for the service.For example, the following companies attempt to append and/or combinethird-party advertising content into electronic messages such asHotmail, MSN (Microsoft Network), Yahoo!, Mailround, Junglemate, andmore specifically Lycos Mail as part of the Terra Lycos Network. TerraLycos is a global Internet company and leading provider of Internetaccess & content and provider of various Internet communicationtechnologies. Terra Lycos has developed an electronic communicationsmarketing system that appends various third-party advertisements,sweepstakes, etc. in emails that are transmitted by subscribers. Inparticular Lycos Mail is used to enhance personal email messages byappending hyperlinks (URL's), text advertisements and general HTML typecontent along side a sender's original message. This process gives theadvertiser a trusted introduction and personal recommendation from thesender to the recipient and is intended to entice the recipient to viewand/or click the third-party content.

Other products that are similar and common in the industry are policyand “disclaimer” company content that can be appended and/or prependedto all outgoing corporate email. One company in particular Red EarthSoftware provides such a product, as does Direct Communications SoftwareLimited based in the United Kingdom. Their product eXclaimer allowscompanies to: “Add legal disclaimers, boilerplates and signatures toyour emails. With this feature you can attach text and images to anyincoming or outgoing email, above, below or even to the sides of theoriginal email body. eXclaimer can be used simply to add standard legaldisclaimer text to the footer of every outgoing mail, or it can be usedto make professional-looking emails that conform to a particular style,with company logos and colors. eXclaimer includes the ability to use anumber of variable fields from the Active Directory. These fields behavein much the same way as mail merge fields in a word processor. When usedwith these fields, the text that eXclaimer attaches can be highlypersonalized automatically. By integrating with the Active Directory,this feature can be customized for every individual, or for whole groupsor departments.” (www.exclaimer2000.com).

Reiner, U.S. Pat. No. 20020029250 issued Mar. 7, 2002 entitled “Methodand apparatus for transmitting an electronic message on electronicletterhead” creates and distributes computer-enhanced artwork for use inelectronic messaging. Reiner is primarily “a process for transformingartwork, for example a logo, into a computer-readable artwork which canbe computer-enhanced, optimized and distributed to a client computer.”

Tuvey et al., GB Patent No. 2369218 published Feb. 14, 2002 discloses amethod of appending compatible graphic or text-based content intoelectronic messages after intercepting the message and analyzing themessaging system format. The methods employed specifically by Tuvey etal. are not message content specific but are rather generaladvertisements (with a focus on large intrusive banner ads) that aregenerated based on user preferences in very high-level generalcategories such as “books”, “Internet” or “shopping”. The currentsign-up process of Tuvey et al. requires the subscriber to “Select aminimum of 6 interests” stating that “It helps us to make sure you onlysee the stamps you're really interested in!” This process clearly limitsthe Tuvey et al. system to a minimum of six general interest categoriesand more importantly Tuvey et al. makes no attempt to determine thefocus of the actual message content or to derive keyword essence todeliver highly targeted, highly relevant, contextual third-partyadvertisements. The result is that, the Tuvey et al. system will notplace third-party content (i.e., ads) that are message content specificand cannot deliver “on-the-fly” contextual content exactly when theadvertiser and/or recipient needs it.

Tuvey et al. specifically states in patent No. GB2369218, “Addinginformation to an electronic communication or e-mail”: “[0040] (a) Embedadvertising material into emails; or to [0041] (b) Add referenceinformation to emails-for example an organisation's mail server may becontrolled to add information to incoming mails about the sender of thereceived email where this information was available from a resource towhich the organisation has access, or alternatively information about asender's particular area of expertise or information specificallytargeted at the recipient or the organisation they work for may be addedto an organisation's outgoing emails.” (original spelling included).

Both of these patented methods and processes fail to deliver contextual,relevant, message specific, message related content exactly when theadvertiser needs it to be seen and more importantly exactly when therecipient of the message needs to see the advertisement or otherrelevant third-party content as it relates to the topic of discussion(i.e., message body content) between the sender and receiving parties.The general enhancement claims made by the applicants are artwork, logosor general graphical banner ads that are wholly unrelated to anyspecific message content. Accordingly, there remains a need to provide amore efficient means for delivering relevant, contextual third-partycontent via personal electronic messages utilizing“Just-in-Time-Delivery” to put the content in front of the user whenit's needed and when it's relevant to the immediate situation of thesender and receiver.

The current methods in use in the industry render the advertisingunfocussed which results in lesser revenues from the sales of lower costrandom advertising rates. There thus remains a need for a methodadapting advertising directed to particular users of a global marketingnetwork.

In summary, the methods described in the above patent applications andmethods do not analyze the message content to append relevantadvertising messages. Instead, they append intrusive, blatant,predetermined dated third party advertising to the message. Nor do thesemethods provide a means to alter, modify, enhance or change the actualcontent or words of the message body text (as written by the sender) inany way. These applications therefore fail to harness the true potentialof personal electronic messaging as a means for a contextuallyintelligent delivery of third-party content. The current methods fail totap into what is the essence of the communication, extract that essence,and relate to it. There thus remains a need to employ a process wherebyone can deliver third-party advertising content based on an electronicmessaging user's current interests as reflected in the message contextitself to make the appended advertisements significantly more relevantto the current topic of conversation between the individuals doing themessage exchanging. The method and apparatus described below providessuch an invention.

SUMMARY OF THE INVENTION

The present invention is:

a. a process for enhancing personal, person-to-person electroniccommunication messages such as email, instant messaging, etc. betweentwo or more individuals via a worldwide-interconnected network i.e., theInternet, etc., local area networks, wide-area networks, wirelessnetworking, etc.

b. a process for directly affecting, altering, modifying and/or changingthe sender's message body content.

c. a process for altering specific words in sender's message content tobe “clickable” by the recipient via a hyperlink or URL usable on theInternet or other network.

Said messages will be enhanced, more intelligent, more intuitive, moreinformed after reaching the intended recipients. The present inventioncan deliver highly targeted, “on-the-fly” contextual third-party contentto instant messaging messages, email, SMS and nearly any other type ofmessaging system typically involving two or more individuals.

It comprises a method and system for attaching and transmittingadvertising tag lines to electronic email transmissions. Specifically,it comprises a service provider agreeing, using a computer network witha central server, to provide financial incentives to clientstransmitting emails who consent to attach advertising tag lines to theiremail transmissions. The service provider is compensated for theseservices by charging and collecting from advertisers fees for attachingadvertising tag lines to electronic emails. The service providerreceives, using a computer network, client consents to attachadvertising tag lines to their email transmissions through a globalinformation network. After the consents are acquired, the serviceprovider intercepts and scans consenting clients email transmissions(body content and subject) for key words and contextual essence by thecomputer networks' central server. Based on the key word and contextualanalysis, the service provider attaches tag line advertisements byactivating the central server to directly add tag lines relating to thekey words of the intercepted email. The central server then transmitsthe tagged emails to the clients' intended recipient. The serviceprovider then periodically compensates the participating client for eachemail transmission sent with a tag line attached.

In another variation of method and system for attaching and transmittingadvertising tag lines to electronic email transmissions, the serviceprovider may provide periodic financial compensation to recipients ofemails with advertising tag lines. The method and system for attachingand transmitting advertising tag lines to electronic email transmissionsmay thus compensate either or both of the client and recipient with aportion of the funds paid by advertisers to priority list their servicesin advertising tag lines attached to emails. It is contemplated thatadvertisers will be listed in ascending priority tag line listings basedon the amount paid by advertisers based on a bid system, which increasesdepending on hierarchy tag line listing in the electronic email.

In another preferred embodiment of the method and system for attachingand transmitting advertising tag lines to electronic emailtransmissions, the client is compensated for each email with a tag linesent by its recipient to a third party user. It is also possible forparticipating user's to receive multi-level compensation for eachdownline recipient of a transmitted email incorporating a tag line sentby each level of its recipients' third party senders.

Preferably, the method and system for attaching and transmittingadvertising tag lines to electronic email transmissions utilizes acentral server which does not retain the contents of the email after thetag line is attached to maintain message confidentiality. In actualoperation the processes of the technology are thus completelytransparent to the end users.

In one preferred embodiment of the invention, the interaction of thesender's personal message body content with third-party content (i.e.,ads) display and ranking from the advertiser perspective works asfollows:

1. Advertiser chooses to purchase ad inventory from the tag line serviceprovider.

2. Advertiser logs on to the tag line service provider web site andchooses one or more keywords that are associated with their particularadvertisement or content.

3. Advertiser selects a particular key word based on historical keyworddata provided by tag line service provider. For example, the advertiseris shown the number of times in the past week various particularkeywords may have been used in other message body content and thenchooses a keyword such as “Travel”.

4. Advertiser then makes a pay-per-click bid for use of the keyword such“Travel”. This is the amount that the advertiser is willing to pay whena recipient clicks on their particular ad in the email ad listings.

5. Advertiser is then guaranteed that anytime an email is sent throughthe OpenMX Server with the word “Travel” in the message body or subjectline of a participating user, their ad will be appended directly intothe email body and become apart of the email message.

6. Advertiser is further assured that if the keyword “Travel” is foundin the sender's personal message body text, the keyword will bedynamically altered into a clickable hyperlink that points directly tothe advertiser's ad content on the Internet.

7. Advertiser contracts that to get the in-message text Hotlink, theadvertiser has to have the top ranked or top bid ad out of all returnedad listings.

Preferably, the tag line advertisements are appended in a non-obtrusivemanner to the body of the text of the electronic message, such as at thebottom or on the side of the message.

The advantages to the participants are numerous. For example, from theparticipating sender's perspective, the sender receives compensation forevery tagline appended to the message body text. From the receiver'sperspective, the receiver receives advertising taglines of currentinterest to the subject to the message body text. In addition, thereceiver may receive a portion of the compensation for the appendedtagline. From the advertiser's perspective, the advertiser receives morefocused advertisements directed to current topics of discussion betweenthe sender and the receiver. The advertisement is carried by a trustedtransmitter and therefore is not screened by scanning software. Theadvertiser also receives tiered advertising listings directly related tothe size of its advertising budget. From the tag line service provider'sperspective, the tag line service provider receives compensation forevery appended tag line.

In another preferred embodiment, the tagline service provider, Sponster™of Salt Lake City, Utah, has a Web driven server associated with ananalysis software package known as “Contextus” to provide a processingengine as it relates to email is comprised of a PC with an Intelprocessor running Microsoft Windows NT Server software and IIS orInternet Information Server Web server software. IIS is configured withan Object based programming language called ASP/VBScript used to createthe Sponster™ Web application. The Web application also uses HTML,JavaScript and other relevant Internet based languages. Subscribingusers change their outgoing SMTP email setting to point to an OpenMXmail server (mail.openmx.com, etc.) and then all outbound email fromthat user will arrive at the OpenMX server where the processing occurs.

Once an email arrives at the server it is picked up by the Contextusprocessing engine that parses the email subject, body and all MIMEparts. All necessary message and attachment decoding is done (Base64,Quoted Printable, Uuencoded, BINHEX, etc.). All header data; Date,Subject, From, Priority, Recipients, etc. are parsed through. All partsincluding text, HTML, XML and other body parts, every attachment, andall other MIME parts of the message are parsed.

The Contextus processing engine gives particular attention to theSubject and Body text of the message. Every word of the Subject and Bodyare parsed and analysed and compared against key word and key phrasedata from the Sponster Media advertiser/third-party content database.

The Sponster Web application makes a request to or communicates with theStructured Query Language (SQL) Ad Database via Active Data Objects(ADO) or via an HTTP request that calls an ASP script that uses ADO tocommunicate with the SQL database.

Once the ads are pulled from the SQL database they sent back to theOpenMX Server for the Contextus processing engine to continue theprocess of appending the ad listings to the email message text file.Once appended, the contextually enhanced message is then sent to itsintended destination across the global information network. This is doneusing DNS and the SMTP protocol. Thus email sent to joe@somewhere.orgwill trigger a domain name search (DNS) lookup on somewhere.org. Thelookup will be first for a mail exchanger (MX) record, then a normaladdress (A) lookup if this fails. MX records contain a preference value(to chose among multiple MX records for a particular domain), and theDNS name of the host receiving mail for the domain.

The modified email then arrives at its intended destination. Underoptimal conditions the entire process should only take a few seconds.

The invention thus employs conventional global communication networkcomponents associated with Sponster™ software for using the same adaptedto hook up via a modem, network card, Bluetooth interface or any otherinterface to any known data transmission networks such as terrestrialand wireless phone networks, optical data transmission networks, localarea networks (LAN), wide area networks (WAN) and all other known andunknown transmission networks and mediums to access a central computer,which provides analysis and selection of an appropriate email tags forthe intended recipient. It will communicate directly and autarkic(without means of a PC, Laptop, or personal organizer) directly with alocal or remote server or computer, which handles and keeps track of allindividual QueryStrings. This allows confidential access only byauthorized screening devices to a large continually updated database.

The device is also capable of receiving the necessary advertising datadirectly from the database stored in the remote or local server. Afterthe advertising database has been entered successfully, the Sponster™activated transmission network (terrestrial or wireless phone network)automatically downloads and tags the email with an appropriate currentadvertisement or website. This data update connection could also be doneby a dialup connection via a built-in or attached modem (analog, ISDN,etc.), via a connection to a local area network (LAN) or wide areanetwork (WAN) or other techniques. The modem connection may include theuse of mobile phones and the direct access to the Internet or intranetvia interactive computer screens.

The method and apparatus thus provides a more focused advertising systemwhere all parties are provided with compensation and current advertisinginformation to provide services or products directly related to currenttopics of interest.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 a is an example of a plain-text un-enhanced electronic message.

FIG. 1 b is an example of an enhanced text electronic message of FIG. 1a.

FIG. 1 c is an example of a different enhanced text electronic messageof FIG. 1 a.

FIG. 2 is an example of a general network process flow of a typicalnetwork topology.

DESCRIPTION OF THE ILLUSTRATED EMBODIMENT

FIG. 1 a is an example of a plain-text un-enhanced electronic messagesent by an anonymous sender (who is also a tag line service providermember). The main elements of the plain-text of this personal emailinclude:

1. Message body content.

2. Keywords that will trigger an OpenMX Server to append specificcontextual third-party content, and

3. Empty, un-used white space to which tag line advertisements may beappended. The sender sends the email to a friend that includes words inthe message body text that will trigger specific third-party advertisercontent when processed by the OpenMX Server. The sender's electronicmessage passes through the OpenMX Server equipped with processingsoftware, such as that produced by Sponster™ of Salt Lake City, Utah.When processing starts the OpenMX Server retrieves all keywords for allthird-party content (ads) stored in the ad database. The OpenMX Serveranonymously parses sender's message body content and compares it againstall ad keywords previously retrieved from the ad database. In this caseOpenMX matched the words “Travel” and “Baby” from the message bodycontent and appends the advertiser purchased keywords “Travel” and“Baby” from the ad database as shown in FIG. 1 b. FIG. 1 b illustrates atypical enhanced tag line personal message email. When keywords triggerpaid third-party content (i.e., ads) the ads are ranked from top tobottom based on the payout amount to sender with the highest payout adbeing ranked first or at the top of the ad listing. The main elements ofthe FIG. 1 b enhanced personal email message are:

1. Message body content is directly affected.

2. Two different keywords triggered third-party content but only onekeyword became an in-message Hotlink. That Hotlink directly correspondsto the highest bid ad in the ad listing. This is a competition amongstall ad listings returned or derived via specific keywords found in thepersonal message body text.

3. Dynamically appended listing of all sponsors that relate to keyword,un-used empty white space is now utilized.

4. Payout amount to sender and related affiliates if recipient clicks adlisting. Each ad listing has a separate payout amount listed and willtrigger the payment amount specified when clicked. Also, the payoutrules and amounts will apply if the recipient clicks the Hotlink withinthe message body.

5. Sponster Media specific links. Clicking “join” will automaticallylink the recipient to the sender in the Sponster Media affiliateprogram.

Specifically, OpenMX retrieved all ads related to Travel and Baby andthen displayed all ads in the ad listing as part of the email body asshown in FIG. 1 c. The sender's personal message body content is thenfurther directly modified when the OpenMX Server dynamically changes theword “Travel” from the sender's personal message text into a clickablehyper linked URL. The word now has a subtle change in appearance, it isunderlined, may change in color, and the mouse cursor changes when ithovers over the word. When and if the newly hyper linked word is clickedit will take the recipient to the site of the advertiser with the toplisting in the ad results. It should be noted that even though matchingtwo keywords from the body content, the OpenMX Server did not alter orhyperlink the word “Baby”. This is because the advertiser purchase pricefor the keyword “Travel” has a higher click-through-payout than theadvertisement purchase price for the keyword “Baby”.

Comparing FIG. 1 c to FIG. 1 b, there is a different keyword in themessage body content. Both keywords “baby” and “travel” triggered paidcontextual content to be appended but only the highest bid ad got theHotlink in the sender's personal message body text. Ad results werepulled for “travel” and “baby” and in this particular email PricelineTravel has the highest payout to sender (in the event of aclick-through). Therefore Priceline gets the top spot in the ad listingsand Priceline gets the “travel” Hotlink in the sender's message body. InFIG. 1 b there were no “Travel” related advertisers with ad content inthe system, therefore none were pulled by the OpenMX server. In thatcase the highest bid ad for the keyword “baby” got the Hotlink and thetop spot in the ad listing.

This hierarchy listing process is a key aspect of the Sponster™ Mediasystem and invention and was included to motivate third-party contentproviders to bid up for the highest spot in the advertising taglistings. No other listings get an in-message Hotlink except for thehighest bidder in the advertising tag listing. Having a contextualHotlink directly in the message body text is far superior to having justan ad appended in the returned ad listings where the desire is togenerate direct click-throughs to the advertiser content.

FIG. 2 illustrates a brief overview of a typical general network processflow for the OpenMX Technology employing the invention. It discloses ageneral network topology in common use on the Internet and corporateIntranets. In the illustration, email is sent from an affiliatecomputer. The affiliate's email client is configured so that alloutgoing SMTP email is sent directly to the OpenMX Mail Server. TheOpenMX Server then receives the email searches for key words, and afterprocessing, parsing, etc., an intelligent ad request is made to the tagline service provider web server. The web server communicates with thedatabase and relevant/Contextual ads are pulled and appended by theOpenMX processor. A direct MX lookup is then performed on the recipientdomain to provide and transmit to the recipient an enhanced email.

FIG. 3 illustrates the method of the invention employed in an extendeddistribution channel network The Sponster™ Media affiliate program isshown as a multi-tier program that allows all members to earncommissions on down line tagged messages, not just on their own personalemails. These commissions can be earned on tagged messages on aplurality of down line transmissions sent by other affiliates withintheir affiliate network. As affiliate users get more and more affiliatesto join the system they get credit for the emails that pass throughthose distribution channels. This becomes an Extended DistributionChannel and can grow without limit as there are no restrictions on sizeor volume of tagged emails. For example, Affiliate A signs up with theSponster™ Media system, and during the course of using the system getsusers B, C and D to join also. User B sends about 8 emails per daythrough the OpenMX Servers. Any commissions paid to B via click-throughevents also trigger payments to User A. Likewise any commissions earnedby User C will trigger payments to User A. Similarly, commissions earnedby User D will trigger payments to User A.

The method and apparatus thus provides a cycle of benefits for allparticipants. Third party Dynamic Content Advertising Providers providecontextual and non-contextual commissionable and non-commissionablecontent for sender, enhancing message content. Message content can bedirectly acted upon via key word hyper linking or simply appended to viatemplate wrapping. Content Advertising Providers compete for adplacement based on a key word bidding process in the case of multipleand similar contextual content placements. Sender's route outgoingmessages through an OpenMX Server and by default their everydaycommunications provides a distribution channel that results in a trustedintroduction and tacit approval for the Content Advertising Provider,presently blocked by various messaging software. The sender'sdistribution channel is usually comprised of but not limited to friends,family, acquaintances, co-workers, etc.

The post OpenMX Sender transmission output includes enhanced relevantcontent to receiver messages, which are non-intrusive to the content.The enhanced content was determined by analyzing the message content inan anonymous, non-personally identifying way for specific key words thathave been deemed valuable by third party Content Advertising Providers.The key word content of the message is then contextually matched to theadvertising tag lines. If there is no contextual related content fromany Content Advertising Provider then a random content pull is done.

The receiver who may be unrelated to the tag line service provider butin most cases not unrelated to the sender, finds enhanced contentrelevant to the current email session, or discussion or for other variedreasons decides to view the added third-party content. The view event or“click-through” event results in a commission payment event where aportion of that commission is credited to the sender. The percentagepayout amount is determined by the tag line service provider's variabledepth compensation program that is part of the tag line serviceprovider's multi-tier affiliate program.

The Advertiser benefits from increased exposure, greater brandawareness, increased sales and other general and related benefits thatresult from a trusted recommendation or referral, which bypassesmessage-blocking (spam blocking) software. The receiver benefits withthe unexpected addition of relevant, contextual tag line advertisements,to the message topic of email discussion.

The sender receives a portion of the advertising compensation for eachdown line tagged message recipient. The end result is that we have asystem that can intelligently and contextually determine in-session,commissionable third-party content placement and ranking without ANYinvasion of privacy in any way and it's non-intrusive.

Although this specification has referred to the illustrated embodiments,it is not intended to restrict the scope of the appended claims. Theclaims themselves contain those features deemed essential to theinvention.

1. A method for attaching and transmitting advertising tag lines toelectronic email transmissions, comprising: employing a computer networkwith a central server and acquiring client consent to attach advertisingtag lines related to content of e-mail transmissions through a globalinformation network in exchange for financial incentives;interconnecting at least one client computer in communication with thecomputer network with the central server; developing and inputting anadvertising database into the central server for the central server toattach advertising tag lines related to the content of e-mailtransmissions; intercepting and scanning the content of consentingclient e-mail transmissions for key word analysis by the central serverof the computer network; attaching tag line advertisements by thecentral server directly relating to key words of the intercepted e-mailtransmissions; electronically transmitting the tagged e-mailcommunications to intended recipients; and compensating periodically foreach e-mail transmission sent with a tag line advertisement attached. 2.A method as recited in claim 1, wherein amounts paid by advertisers isbased on a bid system, which increases depending on hierarchy tag linerankings in the e-mail communications.
 3. A method as recited in claim1, wherein the central server determines the overall meaning of personalmessages in an anonymous non-identifying manner and does not retain thecontents of the e-mail communications after the tag line advertisementsare attached.
 4. A method as recited in claim 1, wherein the e-mailcommunications include one or more of e-mail, Short Messaging Servicemessaging, or instant messaging.
 5. A method as recited in claim 1,wherein a single word or words are modified, altered or enhanced in amessage body or subject line of a personal e-mail communication.
 6. Amethod as recited in claim 1, wherein an advertiser who submitted a highadvertising bid has its advertising message, hyperlink or URL top rankedwithin a message body area of the e-mail communication.
 7. A method asrecited in claim 1, further comprising a computer algorithm analyzingand breaking down personal messages of the e-mail communications intocomponent parts of subject and body to determine overall message meaningand content and then modifying the content directly or indirectly withthird-party content.
 8. A method for attaching and transmittingadvertising tag lines to electronic email transmissions, comprising:employing a computer network with a central server to acquire clientconsents to attach advertising tag lines related to the content of theiremail transmissions through a global information network in exchange forfinancial incentives, interconnecting at least one client computer incommunication with a computer network with a central server, developingand inputting an advertising database into the central server ofadvertiser fees for the central server to attach advertising tag linesrelated to the content of client electronic emails, intercepting andscanning the content of consenting clients email transmissions for keyword analysis by the computer networks' central server, attaching tagline advertisements by the central server directly relating to the keywords of the intercepted email transmissions, electronicallytransmitting the tagged emails to the clients' intended recipient, andcompensating periodically for each email transmission sent with a tagline attached.
 9. A method for attaching and transmitting advertisingtag lines to electronic email transmissions according to claim 8,including providing periodic financial compensation to recipients ofemails with advertising tag lines.
 10. A method for attaching andtransmitting advertising tag lines to electronic email transmissionsaccording to claim 8, wherein the client and recipient both receive aportion of the finds paid by advertisers to priority list their servicesin advertising tag lines attached to emails.
 11. A method for attachingand transmitting advertising tag lines to electronic email transmissionsaccording to claim 8, wherein the amount paid by advertisers is based ona competitive bid system, which increases depending on hierarchy tagline rankings posted in the recipient's email.
 12. A method forattaching and transmitting advertising tag lines to electronic emailtransmissions according to claim 11, wherein the competitive bid isbased on specific keywords found in the personal message content ofsender or receiver.
 13. A method and system for attaching andtransmitting advertising tag lines to electronic email transmissionsaccording to claim 12, wherein the competitive bid is submitted andranked based on various combinations of number of keywords found, howoften a keyword is found and where the keyword is found.
 14. A methodfor attaching and transmitting advertising tag lines to electronic emailtransmissions according to claim 8, wherein the client is compensatedfor each email with a tag line sent by its recipient to a third partyuser.
 15. A method for attaching and transmitting advertising tag linesto electronic email transmissions according to claim 8, wherein thecentral server determines the overall meaning of personal messages in ananonymous non-identifying way and does not retain the contents of theemail after the tag line is attached.
 16. A method for attaching andtransmitting advertising tag lines to electronic email transmissionsaccording to claim 8, wherein email includes instant messaging, SMS(Short Messaging Service) messaging on computers, cell phones, mobilephones, PDA's and two-way pagers between two or more individuals via aworld-wide interconnected network, wireless network, global wirelessnetwork or a local area network.
 17. A method for attaching andtransmitting advertising tag lines to electronic email transmissionsaccording to claim 8, wherein a single word or words are directlymodified, altered or enhanced in the message body or subject of apersonal electronic communication.
 18. A method for attaching andtransmitting advertising tag lines to electronic email transmissionsaccording to claim 17, wherein a single portion of the personal messagecontent (single word, multiple words) is modified into a hyperlink orURL of an advertiser who submitted a high advertising bid.
 19. A methodfor attaching and transmitting advertising tag lines to electronic emailtransmissions according to claim 8, wherein an advertiser who submitteda high advertising bid has his advertising message, hyperlink or URL topranked within the message body area.
 20. A method for attaching andtransmitting advertising tag lines to electronic email transmissionsaccording to claim 8, wherein the personal content of the email iscontextually enhanced in an electronic communication message.
 21. Amethod for attaching and transmitting advertising tag lines toelectronic email transmissions according to claim 20, wherein thepersonal content of the electronic communication message is made moreintelligent.
 22. A method for attaching and transmitting advertising taglines to electronic email transmissions according to claim 8, includinga computer algorithm to analyze and break down the personal message intoit's component parts of subject and body to determine overall messagemeaning and content and then modifying that content directly orindirectly with third-party content including hyperlinks and/or icons.23. A method for attaching and transmitting advertising tag lines toelectronic email transmissions according to claim 8, wherein the senderof a message is rewarded with real-time payment when a recipient clickson third-party content messages.
 24. A method for attaching andtransmitting advertising tag lines to electronic email transmissionsaccording to claim 8, including analyzing the context of a sender'semail over time for keyword content analysis to create a personalpreference profile database.